JIFFIE
We created a seamless, unified experience across Philips Kitchen Appliances.
SERVICES
USER RESEARCH, UX DESIGN, UI DESIGN, BRAND STRATEGY, MARKETING DESIGN
PROJECT INFO
Jiffie helps users stay updated with accurate news while staying connected with friends in real life.
Users increasingly turn to online sources to stay up to date on what matters to them whether it’s trending stories or updates on their interests and friends. However, content discovery on the internet can feel overwhelming given the vast sea of information and abundance of misinformation.
Jiffie’s vision is to innovate on how users discover content on the internet and keep up with their interests by leveraging profound advancements in predictive modelling, computer vision and generative AI.
Helping users stay updated with accurate news while staying connected with friends in real life.
Simple onboarding
It all starts with a heartfelt welcome.